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FEATUREDAug 17, 2026research, 9 min read

How ChatGPT picks its citations, and how to become one

We traced 1,200 answers back to their sources. Here is what retrieval actually rewards, with the full method and data.

Mara EllisonResearch leadRead the post ↗
AUGUST 2026
How ChatGPT picks its citations, and how to become oneresearchAug 17llms.txt is not a sitemap. Stop writing it like oneopinionAug 12We fed 40 product pages to five answer engines. Here is who got quotedexperimentAug 05
JULY 2026
The crawl budget myth, revisited for AI crawlersguideJul 29Inside Perplexity's shopping graph, and what merchants should knowresearchJul 22Schema.org still matters. The parts that survive retrievalguideJul 15
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