/dictionary/geo
GEO
/ˌdʒiː iː ˈəʊ/nounShort for Generative Engine Optimization. Coined 2023, in wide use since 2025.
1.
The practice of shaping content, structure, and reputation so that AI answer engines retrieve it, trust it, and cite it in their answers.
"We stopped chasing rankings and started doing GEO. Perplexity now cites us on every pricing question."
2.
The research field studying how generative engines select, rank, and attribute sources. First formalized in the 2023 paper "GEO: Generative Engine Optimization" by Aggarwal et al.